Social media is about connecting people and providing the tools necessary to have a conversation and spread ideas. That global conversation is an extremely powerful platform for disseminating information and raising awareness about social causes and issues.
10 ways you can use social media to show your support for issues that are important to social cause;
1. Write Blog:
By writing about issues you’re passionate about, you’re helping to spread awareness among your social circle.
2. Share Stories with Friends:
Another way to spread awareness among your social graph is to share links to blog posts and news articles via email,, LinkedIn, Facebook, Twitter. Your network of friends is likely interested in what you have to say, so you have influence wherever you’ve gathered a social network.
You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about.
3. Follow Charities on Social Networks:
In addition to sharing links to articles about issues you come across, you should also follow charities you support on the social networks where they are active. By increasing the size of their social graph, you’re increasing the size of their reach.
4. Support Causes on Awareness Hubs:
Another way you can show your support for the charities you care about is to rally around them on awareness. These are social networks or applications specifically built with non-profits in mind. They offer special tools and opportunities for charities to spread awareness of issues, take action, and raise money.
It’s important to follow and support organizations on these sites because they’re another point of access for you to gather information about a charity or cause, and because by supporting your charity you’ll be increasing their overall reach. The more people they have following them and receiving their updates, the greater the chance that information they put out will spread virally.
5. Find Volunteer Opportunities:
Using social media online can help connect you with volunteer opportunities; hich also lists paying jobs in the non-profit sector, in addition to maintaining databases of both volunteer jobs and willing volunteers.
6. Embed a Widget on Your Site:
Many charities offer embeddable widgets or badges that you can use on your social networking profiles or blogs to show your support. These badges generally serve one of two purposes. They raise awareness of an issue and offer up a link or links to additional information. And very often they are used to raise money.
7. Organize a Tweet up:
You can use online social media tools to organize offline events, which are a great way to gather together like-minded people to raise awareness, raise money, or just discuss an issue that’s important to you. Getting people together offline to learn about an important issue can really kick start the conversation and make supporting the cause seem more real.
8. Express Yourself Using Video:
As mentioned, blog posts are great, but a picture really says a thousand words. The web has become a lot more visual in recent years and there are now a large number of social tools to help you express yourself using video. When you record a video plea or call to action about your issue or charity, you can make your message sound more authentic and real.
9. Start a Petition:
There aren’t many more powerful ways to support a cause than to sign your name to a petition. Petitions spread awareness and, when successfully carried out, can demonstrate massive support for an issue. By making petitions viral, the social web has arguably made them even more powerful tools for social change.
10. Organize an Online Event:
Social media is a great way to organize offline, but you can also use online tools to organize effective online events.
-Santhosh kodenkeri (Ref – melodies in marketing)